The Imax Approach Part 2


Comments   |   Blog, Imax

I believe people are always doing the best they can at any moment in time.  I call this your Imax, your current maximum potential.  I propose that no one chooses to do worse than their Imax.  You are always doing the best you can.  This does not mean that your current Imax is the best you will ever do, but that no one chooses to do worse than their Imax.

I think this is worth repeating:  The Imax construct is not saying that who you are, what you are doing, thinking, feeling, at this moment is the best you will ever do.  It simply says that at every moment in time people are doing the best they can do at that moment.

Your Imax changes from second to second, yet remains an Imax.

The Imax approach to people ultimately results in unleashing the power of respect.  Of all the human desires, I think that feeling respected is one of the most fundamental.  People want to feel respected by others, and actually get very angry if they are not.   But when is the last time you got angry at someone treating you with respect?  You don’t.  The brain is not designed to activate the primal limbic response of anger when it truly believes it is being respected.  Why should it?  Anger is an emotion designed to change the behavior of someone else.  That is why we get angry.  We feel threatened, dismissed, invalid which provokes a desire to change the other person so they will go away or change their behavior towards us.  In extreme cases this anger turns to its enactment, or aggression.

But why would we want to change the behavior of someone who makes us feel good?  Feeling respected is feeling valued by another person.  This is what humans want: to be valued by another human being.  So respect is a key component to this sense of value.  In fact, respect leads to value, value leads to trust, and trust leads to unleashing our unlimited potential.

poster respect all people

I believe that the brain not activating anger when it feels respected has the same reliability as gravity:  apples do not fall up and the brain does not acti

vate anger when it perceives it is being respected.  This is the core component of the Imax approach, which ultimately approaches people from a position of respect.

And even though modern physics is beginning to consider gravity as a by-product of quantum physics, the Imax Approach remains consistent as it suggests that any choice you could make at any moment in time is possible, but the one you make is the most realistic possible choice at that moment given the influence of the four domains:  the domains that are in a dynamic equilibrium with your Imax.


This particular blog built upon questioning the disease model of addiction, and wonders if disease exists at all given the lens of the Imax Approach.  But what goes into an Imax?  What are the influences on who we are right at this moment in time?

The Imax is always changing influenced by four  Domains.

  • Your home environment,
  • Your social environment,
  • How you see yourself , how you see others, and how you think others see you
  • Your biology, your brain and body.

These four Domains interact together so that a small change in one Domain can have an amplified and ripple effect in the others.  Each time there is a change in any Domain there is a change in your Imax.   And as your Imax changes it influences the choices you make in the Domains.

imax approach examines home social biology perceptions

Next week I will explore these in more detail.  I appreciate your comments and thoughts.